2010 Color Forecast
Sophie Azouaou and Jackie Jordan
2010 COLOR FORECAST
By Sophie Azouaou – 2009© SophiSticate Interiors
October 13th, 2009
Just recently, I was at the Las Vegas Market and Design Convention, and attended a seminar on Color Trends.
Jackie Jordan, forecaster and director of color marketing services for Sherwin-Williams, honed in on hues.
Following the seminar, in a reception at the Robert Allen | Beacon Hill showroom, she showed fabrics that depict the trends she spoke about. She also explained how fashion and interior design are so easily intertwined.
Jackie Jordan
She divided the colors in 4 categories for 2010– rooted, simplicity, treasured and refreshed.
We are rediscovering colors, and the economy is a catalyst for colors. As we all step back and slowdown, we appreciate what is valuable and re-evaluate our lives.
ROOTED
The tribal aesthetic is finding its way into contemporary interiors.
“These colors are rich and earthy with a hint of mystery. The deep teal waters of the vast coastline influences our 2010 color forecast, says Jordan”
Aubergine: is a blackened aubergine (eggplant) that speaks to antiquity and treasures
Gold: it is organically and earthy gold
Teal: it symbolizes the deepest of teals. This color speaks of darkened tidal pools and the sea.
Red: an heirloom red but not too bold.
Mohave: it speaks of desert landscapes and the Sahara.
Gray: a deep gray hue that carries its own weight with proud.
SIMPLICITY
“Simplicity is the new sophistication and less is clearly the new more,” says Jordan. “The hues are calm, subtle and nuanced with undertones that shift according to their surroundings, for easy versatility, she adds”.
It is the Ultimate. The colors are artful. The undertones will shift with the surroundings.
Yellow: it is soft and cream. It will bring you warmth.
White: this white is very versatile; it has the potential to be a showoff and can also have and understated presence.
Violet: a mysterious hue, it is almost veiled and dusky.
Gray: this gray has blue undertones, and is cool and sophisticated.
TREASURED
“From flea-market finds to artisan-made pieces, imperfection can lend rich character to our environments,” mentions Jackie Jordan. “The palette reflects the beauty of natural aging, mellowing and weathering, evoking quality materials that have stood the test of time and become heirlooms,” she adds.
Yellow: it is soft yellow is a main part of this trend. This is not last year’s bright yellow, but instead a yellow that is worn, almost weathered
Yellowed: a golden hue, which reminds us of faded and yellowed wax paper and of objects that stood the test of time.
Green: a patina green of some sort. We can now see on window frames, shutters, doors and tiles. It is the new look of green for 2010.
Coral: it is found on Hawaian textiles, oxidized coppers, artistic ethnic mosaic and tiles.
REFRESHED
These colors are juicy, they evocate vacations, floral blossoms, Mother Nature and gardens.
“This trend embodies a return to the hip, fun and sure-to-inspire ’60′s vintage. Spring flowers refresh our winter blues with hope for warmth and sunshine. Look for yellow, coral, violet, blue and green as well as butterfly colors and patterns”, says Jordan”
Yellow-orange: it is just like a gerbera daisy in a garden, it will certainly lift your spirits.
Green: this hue is fresh and crisp, this gregarious green can stand alone but it will add life to any accessories.
Coral: a perky and bright coral which is almost comical, and so cheerful!
Yellow: it is not overly bright, but not dull either. It is optimistic, and reminds us of summertime cool lemonade.
Violet: it is vigorous, vivacious and youthful.
Blue: A gem in the true sense of the word. It is a brilliant blue and speaks of seaside and the sky.
I hope all these new colors will lift your spirits, and help you realize that beauty is all around us. We just have to take the time to look!
Happy coloring!
For more info you can contact Sophie at sophie@sophisticateinteriors.com
Or call: 415.694.2307
And visit: www.sophisticateinteriors.com
Only in its forth year, SF20/21, held at the Festival Pavilion at Fort Mason, has had a big impact on the modern design scene, and it has continued to grow its repertoire. Claudia Juestel attended the recent 2011 show, and reported back on what she found.
Take an insider tour of 2950 Vallejo Street, the site of the 35th annual San Francisco Decorator Showcase, with design expert Claudia Juestel.
Mark your calendars for the (Private) Collections Spring Art Tour benefitting Enterprise for High School Students returning on April 14th, 2011.
Claudia Juestel sits down for tea at the Four Seasons with Kyle Bunting, founder of the internationally acclaimed rug and furniture manufacturer that bears his name.
Children of Shelters recently hosted its annual holiday event, Jingle & Mingle, at The Presidio Officers’ Club in San Francisco to raise money for children living in shelters.
Comments Closed